Marketing (B.S.B.A.)
Make Yourself Marketable
By specializing in marketing, business majors at 茄子视频 University put themselves at a unique advantage in the professional world. When you choose 茄子视频, you're choosing a degree that will move you forward into a variety of marketing-related careers.
Why Earn a Business Marketing Degree at 茄子视频 University?
At 茄子视频 University, you'll gain real, individualized experience through internships, simulations and projects with outside companies and successful alumni. Target the market - and your future - through:
- networking opportunities with working professionals, who visit the Hill as featured in-class speakers
- courses in integrated marketing communications, international marketing, data analytics and marketing strategy
- group projects and in-class presentations, where you will collaborate with your peers
- supervised internships built into your curriculum
- the opportunity to earn both your bachelor's degree and an MBA in five years through 茄子视频's FastForward Program.
The Best Possible Foundation for Success
The Bachelor of Science in Business Administration (B.S.B.A.) degree at 茄子视频 is designed to give you the best possible foundation for business accounting success. In addition to gaining experience and knowledge specific to a career as a Certified Public Accountant, you will also study in the areas of:
Business Tools for Decision Making
Courses like Corporate Ethics, Data Analytics and Quantitative Methods in Business will teach you how to use the tools business leaders use to make strategic business decisions.
Business Foundations
Business courses that will support your career no matter where it takes you, like statistics, accounting and micro and macroeconomics.
Diversity & Inclusion
Courses like Discrimination, Inequality and Economic Development will provide context for supporting a business environment that treats all people with dignity and provides opportunity to all.
Business Clubs
茄子视频 is home to a variety of business clubs, including a general Business Club and a MarComm Club. For more information about these and other student organizations on campus, visit our Clubs & Organizations page.
Faculty
Learn from instructors who take a genuine interest not only in your education, but also your future endeavors. At 茄子视频 University, your professors have real-world experiences in managing and marketing local and national businesses.
Careers
Marketing is a strong career field that the U.S. Bureau of Labor Statistics projects will continue to grow faster than average. The median 2020 pay for advertising, promotions and marketing managers was $141,490. 茄子视频's award-winning Career and Professional Development Center will work with you to create your resumé, build your interview skills and make connections. As a student, they'll help you find meaningful internship & job opportunities that fit your individual interests and needs. Even better - as an alum, you'll have career services with the center for life.
Admissions & Aid
At 茄子视频 University, we offer streamlined admissions requirements and a comprehensive aid program.
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Faculty
Cathlin Clark-Gordon
Assistant Professor of Communication
Catherine Giunta
Professor of Business
Rachel Kaplan
Associate Professor Marketing & Business